About the webinar
ForwardKeys and KIWI.COM – “Destination Marketing & Digital Screens, its relevancy during Covid-19”
The way companies communicate to potential customers and travellers shifted with the advancement of new technologies, but what new opportunities have risen from the ashes post-apocalyptic Covid19 impacted 2020? Join us as we welcome Patrick Zeuner, Head of Partnerships for Airports & Destinations at Kiwi.com on stage with our very own COO, Laurens Van Den Oever to discuss the future of travel marketing now that we have so much technology at our disposal. Have we become smarter or has the technology upped its game by being deemed smart?
This will be an informed and brief discussion looking at the evolution of media buying and product placement while sharing the latest news that tourism organisations and media agencies should consider. Campaign tracking has improved as aspects of advertising that once was not possible is now possible through the advent of search engines, flight searches, cookies and geo-targeting.
SPEAKERS
Patrick Zeuner
Head of Partnerships
(Airports & Destinations)
Laurens van den Oever
CCO
Wouter Veenstra
Data Products Manager
The Agenda
Digital Advertising vs Traditional Channels
Moving from billboards to digital screens - what are the benefits and how does it impact ROI? How has technology become smarter and more useful for tourism organisations to track and harvest prospective visitors?
Destination & Airports
What has been the receptivity to modern day advertising at airports for tourism organisations? Can you provide a case study showing the efficacy of digital and online advertising?
Audience Q&A
The last 15 minutes are for an open floor session, a chance for the audience to get involved.
Join your friends!
Be Informed
Ask our panel live questions and share your views with us
Be Inspired by Innovation
Find out real use cases for smart tech and data in travel & tourism.
Be the Expert!
Share your unique experiences and learnings during this pandemic.
