ForwardKeys and Tourism Martinique – “Deep diving into data and its uses for destination marketing during a crisis.”
2020 will forever be etched in the memory of many as B.C and A.C – before and after Coronavirus. The health pandemic has bought pain into many homes and fear of travel for many more. However, the travel sector needs to unite and pull through this crisis as it has many other past obstacles through innovation, facts, and greater industry collaboration.
Born out of this moment of halting airplanes, travel restrictions, and many conversations within the industry, we proudly launched ForwardKeys & Friends. A webinar series where we place the spotlight on one of our industry friends to discuss the future of hospitality, tourism, and aviation with an emphasis on how to use data more effectively.
In our fifth webinar, we welcome Bruno Marques, the Director of the Tourism Statistical Observation Department at Tourism Martinique. The Caribbean island destination has had many difficult hurdles to overcome this year as their tourism is heavily invested in Europe and airline-package holidays. Learn how this French-speaking tropical paradise has learned to transformed itself to a wider market and attracted tourists back to its safe shores with the help of data, smart marketing campaigns, and thinking outside-the-box.