ForwardKeys, a leading travel analytics firm, has launched a brand-new data platform to help tourism boards and destination marketing organisations use Big Data and air ticketing insights in real-time, in actionable ways, and speed up the process of recovery.
“Innovation and agility are rooted in the very foundations of ForwardKeys,” says CEO, Olivier Jager.
“My team of developers and scientists have worked endlessly and patiently on this very exciting product. At all stages of development and testing we included a handful of our DMO clients and partners for their additional perspective, making Destination Gateway “real” and unlike many other products available in the market,” Jager adds.
Destination Gateway is an intuitive dashboard and provides for users and business departments with different skills. From directors to marketers, they can each use Destination Gateway to reach their respective business goals.
“Nowadays it is very easy to get overwhelmed by the variety of data and tools out there for tourism bodies. The pressure to be a data-driven organisation is strong. So, this why I think Destination Gateway will quickly become a favourite as it combines so many aspects relevant to DMOs in the one place and it is not hard to navigate and pretty enough to show in presentations and reports too,” says Luis Millan, Market Researcher and Co-Developer of Destination Gateway.
Tourism boards and DMOs can monitor their destination’s performance, marketing efforts, and air connectivity at the click of the mouse. A new feature has recently been added to monitor travel recovery more effectively due to the ever-changing travel restrictions and regulations.
ForwardKeys has been assisting the travel and tourism sector with valuable travel data and insights since 2010. With DMO clients, big and small, from Asia to Africa, Europe, and the Americas, their expertise is trusted and valued by many, including world bodies such as UNWTO, ETC and WTTC.