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How climate change is reshaping European tourism patterns

Data-driven strategies to combat unbalanced tourism

Understanding visitor profiles and movements in granular detail, including nationality and time of day, is critical to major tourist hubs. By highlighting opportunities for visitor dispersion and identifying the nationalities most likely to be receptive to these offerings, our insights inform more effective promotional and outreach strategies.

Luis MillanHead of Market Intelligence & Consulting, ForwardKeys

Democratising access to prescriptive travel data insights

ForwardKeys is evolving into the new currency of data for the tourism industry. With our enhanced geolocation capabilities, destinations not only have access to air traffic data but also a comprehensive understanding of visitor dispersion in-destination, enabling more effective management of tourist flows and the development of targeted strategies for sustainable growth.

Jon EshuijsDestination Segment Lead, ForwardKeys