A new 3-year granular air travel forecast allows brands and retailers to optimise strategy, enhance marketing, and plan growth with precision.
Travel intelligence specialist ForwardKeys will launch an industry-first 36-month forecasting solution in October, specifically tailored to brands and retailers located in airports.
Powered by self-learning and machine learning AI models, the solution continuously improves, offering duty-free retailers and other airport businesses an evolving tool to make smarter, more accurate strategic decisions.
With unmatched global coverage spanning 4,750 airports and 900 airlines, differentiating domestic and international traffic, ForwardKeys empowers planning with precision — from inventory to marketing, pricing and staffing.
The new 36-month forecast complements ForwardKeys’ more granular 12-month forecast — which remains a valuable tool for optimising day-to-day operations and reacting quickly to short-term shifts in traveller behaviour in a dynamic market.
Long-term strategic planning with confidence
Extending predictive capabilities to three years gives brands and retailers the ability to plan long-term marketing campaigns and operational strategies with confidence.
Unlike traditional forecasts, which extrapolate from historical data, ForwardKeys combines up-to-the-minute booking data with its proprietary air capacity projections to deliver a more dynamic and responsive outlook.
Segmentation of passengers by route, origin and season
This ensures forecasts reflect the latest market changes, giving businesses a competitive edge. Route-based insights allow sales, marketing and operations to respond to changes in travel seasonality and passenger origin.
Why accurate forecasting is crucial for the industry
The travel retail industry faces rapid changes due to external factors like fluctuating market conditions and passenger flow disruptions. ForwardKeys’ advanced forecasting solutions empower businesses to respond dynamically — optimising growth opportunities while managing resources efficiently.
