The Chinese travel market is a heavyweight in terms of tourism dollars and an important source market for many countries worldwide – that much is certain.
What is less clear is whether Chinese holidaymakers will be among the first to travel overseas or whether they will stay closer to home.
Should businesses in travel and tourism focus on other source markets? If so, which markets? Which countries or regions will see the first signs of recovery?
ForwardKeys has a unique range of data capabilities to help you understand your target markets and potential new audiences – and chart the recovery of the travel market as it unfolds.