Winter Olympics trigger Korea tourism recovery

The Winter Olympics has given a significant boost to tourism in Korea (ROK), including arrivals from China which have seen a welcome rebound, according to the latest figures from ForwardKeys which predicts future travel patterns by analysing 17 million booking transactions a day.

In total, international arrivals in February were up 5.7% on last year, and during the Olympic period they were up 13.7%. Further detail of the findings will be revealed at the Pacific Asia Travel Association’s (PATA) annual summit in Korea this month (May 17).

For more details, you can download our analysis or read the press release. Would you like to know even more? Please contact us at