Mastercard SpendingPulse™ Destinations

Unlock new traveller spending insights
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ForwardKeys enhanced its market-leading offering by incorporating anonymized tourism spending data through Mastercard SpendingPulse™ Destinations platform.

Mastercard SpendingPulse™ Destinations is a macro-level indicator of tourism spend across all payment types including cash.

Mastercard SpendingPulse™ Destinations leverages total and sector-level economic activity by aggregating spend data from the Mastercard payments network to build tourism spending estimates.

With more in-depth, timely insights, DMOs can analyse tourist spending behaviour to benchmark economic impact and potential revenue.

Available destinations: France, Spain, Italy, Austria, Poland, Germany, Czech Republic, UAE, Qatar, Saudi Arabia, Malaysia, Philippines, Singapore, Thailand, Brazil and Barbados.

Other destinations coming soon

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The Power of Spend Insights

Mastercard SpendingPulse™ Destinations provides DMOs with faster, more accurate insights into variety of critical use cases for Destinations.

This presents a range of opportunities, from informing immediate commercial strategy to longer term planning around the management and sustainability of tourist flows.

Smarter Investments

View trends using historical data; adjust investments in response to frequently refreshed data.

Seasonal Management

Process large amounts of information from your target origins to enhance the effectiveness of seasonal marketing and optimize long-term planning.

Executive Reporting

Build out executive-level reports that capture the latest macro trends in lodging, dining, retail and other category spend.

Marketing Strategy

Dynamically allocate resources to the fastest-growing areas; identify opportunities for investment based on spending momentum.

Economic Impact

Understand the economic impact of the tourism sector.

Transform the way you use data

Where are tourists spending in my destination?

Who is spending when?

In what categories are they spending?

How can I effectively target my markets to bring the right visitors to my destination?

View potential revenue estimates for the following sectors

  • Restaurants

  • Bars & Nights

  • Experiences

  • Apparel

  • Retail

  • Transportation

  • Lodging

  • Luxury goods

Restaurants

Bars & Nights

Experiences

Apparel

Retail

Transportation

Lodging

Luxury goods

Optimising the destination success 

ForwardKeys, via MasterCard SpendingPulse™ Destinations, offers fast, actionable tourism insights at a high level of geographic granularity.

Unified

Provides visibility into visitor daily spend in the destination across sectors.

Quantifiable

Reports on total and sector-level tourism sales by aggregating anonymized transaction data from the Mastercard payments network.

Actionable

Monthly data updates, so you can act quickly on the most recent insights.

Ready to take a closer look?
Contact us to discover more

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