Forwardkeys Total Air Market is the only comprehensive, directionally segmented view of global air passenger travel on the market. Now, we’ve pushed the boundaries of what it can do even further — with the release of version 3.
If you’re not already familiar with TAM, it’s the engine that powers our revolutionary suite of data solutions, including ForwardKeys Connect, Nexus, Destination Gateway and Traveller Statistics, along with our range of Data Smarts.
Industries that rely on accurate global air travel data face several challenges. Fewer than 25% of airports and airlines share official figures. There’s no single standard data file on global air traffic. Official sources may be outdated by up to one year, may contain only partial data, and may not reflect actual global traffic.
TAM addresses these challenges head on. It provides complete global air traffic monitoring combining both historic and forecast traffic — including both full-service and low-cost carriers — recreating missing tickets not shared by airlines.
TAM data is computed daily and updated weekly, and includes:
Traveller residency (nationality)
Itinerary directional classifier
Journey type
Length of stay
Profile information
Lead time
Carrier type
and more
For example, if we focus in on a flight, TAM shows us how many passengers are returning home, transiting, taking a one-day trip, or arriving for a longer stay. And for these visitors, we can see a range of detailed profile information.
What’s new in the latest version of Total Air Market by ForwardKeys?
More accurate profiling for precise segmentation based on lead times, length of stay, nationality and other metrics.
Improved itinerary view, maintaining consistency with the increasing share of one-way ticket bookings.
Enhanced traffic estimation using historical insights from various sources and advanced ML algorithms for more accuracy.
Absolute Percentage Error of 2.2% — meaning 97.8% accuracy. This enhancement ensures users can use TAM to inform their strategies with a high level of confidence.
Optimised processing speed for more efficient and flexible workflows.
Automated continuous monitoring of the model’s performance and reliability to ensure the model consistently delivers accurate results.
Total Air Market analyses more data than any other algorithm in the industry — 6.9 billion passenger profiles, 4,750 airports, 900+ airlines and 40 million flights annually. The training dataset reaches back to 2014, and TAM is updated weekly — modelling historical data with 97.8% accuracy.
Imagine that data working for you!
