The world’s leading travel data analytics provider, ForwardKeys, has just released the Events module — adding new capabilities to its Destination Gateway platform designed for DMOs and tourism boards.

The Events module allows users to track events across thousands of global destinations — and access rich data on flight searches, ticket sales, arrivals, and origin markets during the lead-up period.  

Using a visual dashboard, this pivotal travel data can be benchmarked against several previous iterations of the same event, allowing users to forecast demand and map changes over time accurately.

The new Events module gives DMOs and other industry stakeholders a clearer understanding of the impact that MICE, sporting, entertainment and other event types have on inbound travel to their destination — and allows them to more accurately target pre-event marketing campaigns to relevant audiences.

Paloma Cuenca
Product Owner

In ForwardKeys’ recent publication, the Most Popular City Destinations Report revealed how major events are an effective driver of inbound travel to related destinations. They can act as a catalyst to build visitor loyalty and attract repeat trips.

The new module empowers Destination Gateway users to leverage travel intelligence to capitalise on that opportunity — offering actionable insights into traveller behaviour and intent before and during each event.

Track event

Understand how travel patterns are influenced, both leading up to and during the event

Forecast future
Make data-driven predictions on traveller interest and volume for upcoming events

Identify origin
Pinpoint where event-related travel originates to segment and target visitor marketing

Benchmark against
past events
Compare the impact of events on travel patterns against previous iterations

Sign up for a free fully-featured trial of the Events module to test the new functionality first-hand, using real-world data as it happens. To request a demo and try the new module, click below.


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2023-10-03T17:16:06+02:0026/06/2023|All, DMO, In the News|
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