ForwardKeys launches product for Destination Marketing Organisations currently working on their 2019 marketing strategy.

ForwardKeys, which analyses more than 17 million flight bookings per day and is a leading provider of intelligence for travel businesses, announced today the launch of a new product: The Destination Performance Review.

The new report provides an annual overview of any destination (city or country), showing both an overview of the past year’s results as well as what the coming year holds.

The Destination Performance Review aims to offer an easy-to-understand overview and approachable solution for destinations currently working on their strategic planning.

The report provides both a review of the past year’s performance of a destination, as well as provides a forecast of the coming six months. What are the largest origin markets in volume and which grow hardest? Where is a destination losing ground? How does it do compared to its competitors?

“We are thrilled to broaden our product line with this new insights report” says Laurens van den Oever, Chief Marketing Officer at ForwardKeys. “We see clear demand for an annual overview, especially among destination marketing organisations with limited budgets available for year-round data solutions.”

Besides an overview of the visitor profiles, connection to other destinations, travel itineraries, a benchmark with three competitors, the report also provides insights into the changed air capacity to a certain destination.

The report can both be provided to cities and countries. It is delivered in a comprehensible Excel document.

For more information, you can download the product brochure via the link below or get in touch with Emilio José Inés Villar or Chris Schutte.

Emilio Inés Villar
Divisional Director – Destinations
emilio.ines@forwardkeys.com
Chris Schutte
Business Development Director, North America
chris.schutte@forwardkeys.com