ForwardKeys is a travel analytics company that helps businesses in the travel ecosystem to understand air travel demand and offer, the whereabouts of global travellers, travel trends and travel forecasts.

Sources include airline capacity plus over 17m booking transactions and over 100m flight searches per day.

Our clients are mainly destination marketing organisations, retailers and brands, but any company with an interest in travellers could use our data to optimise its strategy and anticipate business opportunities.

The challenge of airport marketing

Travellers as economic agents

Every year, more and more people travel. These travellers are economic agents contributing to global wealth, and at every stage of their journey they represent an opportunity for various businesses around the world. From leading airlines, bustling shopping centres and global hotel chains to regional airports and duty free shops – businesses at every level can benefit from international travel.

Our solutions for airport route development

Understanding travel patterns and forecasts

ForwardKeys owns several datasets, among which Total Air Market reflects passenger flows globally, Flight Search reveals which destinations international travellers are searching for, and Seat Capacity shows the offer of seats from 99% of direct commercial flights worldwide.


Forwardkeys Nexus

An all-encompassing BI application for navigating air travel data in real time across a wide range of sectors.


Forwardkeys API

A powerful travel API for clients to add into their own unique platforms/dashboards.


Licensed Datasets

A solution designed to provide direct access to our datalake via our AWS cloud.


Destination Gateway

A tool providing destination clients with travel data at each step of the consumer journey in near-real time.


Traveller Statistics

An easy-to-use tool providing travel retail brands with traveller-based insights from worldwide airports.


Forwardkeys Focus

A range of personalised reports/dashboards addressing specific topics such as traveller segments.

Forwardkeys Data Consulting

A service through which we provide clients with ad-hoc reports, dashboards and/or analyses.

Why our clients choose to work with us

For the best data

To enhance their reporting with detailed data that sets the standard as the industry’s source of reference.

For the insights

To build on our analysts’ skills and experience to obtain the best insights.

To see what lies ahead

To understand what type of travellers can be expected when and where.

Case studies

Download our brochure

Download our brochure for more information on the specifications of our products and data packages.

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