ForwardKeys’ mission is to empower the strategic decision-making of travel-dependent companies based on science and truth. Through our aviation data, clients gain unparalleled insight into the performance of their business or investment.
Although ForwardKeys’ extensive client base mainly consists of destination marketing organisations and travel retail companies, any company that relies on international travellers can use our data to inform key business decisions.
ForwardKeys has several datasets, reflecting historical and forward bookings, global seat capacity, flight fares, and more. What really sets our data apart, however, is its unique combination of high granularity and extensive market coverage.
Aviation data like no other
ForwardKeys owns several datasets. Actual Air Tickets combines information from major online travel agencies with data on tickets booked directly at the airlines, while Seat Capacity shows the offer of seats from 99% of direct commercial flights worldwide.
Total Air Market, the most comprehensive air travel dataset in the industry, estimates the total number of tickets booked, changed and cancelled daily for all global commercial airlines and combines this information with details on the profile of travellers and their trip characteristics. This is then complemented with, and referenced against, data from additional external sources.
Products
Forwardkeys Nexus
An all-encompassing BI application for navigating air travel data in real time across a wide range of sectors.
Destination Gateway
A tool providing destination clients with travel data at each step of the consumer journey in near-real time.
Traveller Statistics
An easy-to-use tool providing travel retail brands with traveller-based insights from worldwide airports.
Licensed Datasets
A solution designed to provide direct access to our datalake via our AWS cloud.
Why our clients choose to work with us
For the best data
To enhance their reporting with detailed aviation data that sets the standard as the industry’s source of reference.
For the insights
To build on our analysts’ skills and experience to obtain the best insights.
To see what lies ahead
To understand what type of travellers can be expected when and where.
