Our data scientists apply machine learning to calculate the most thorough total air market calculations with travel trends down to airport terminal by hour, and forecasts.
Insights experts continually analyse these datasets to produce valuable insights into the profile, behaviour and impact of past, present and future travellers. This helps our customers improve the effectiveness of their marketing to travellers; anticipate the impact of events; and capitalize on future trends.
Products
Duty Free Operators
At an airport, not every traveller is a potential shopper. Someone might have just started their trip or is there for a quick transfer, while others are flying back home and want to benefit from some last minute duty free shopping. The question, however, is how you can identify those travel audiences?
Brands
Business travellers looking for gifts, frequent tourists or shoppers on a weekend trip: they are all potential consumers for travel retail. The challenge for luxury brands is knowing the whereabouts of those travellers in order to create the marketing strategy, to understand where to locate marketing touchpoints with this specific audiences, and to know how to optimize the sales strategy at specific airport terminals.
DMOs & Destinations
With global business and leisure travel rapidly increasing, DMO’s require reliable, real-time intelligence to determine traveller behaviour and trends in advance. They need to understand when travellers will be visiting, to be able to forecast what sort of economic and environmental impact this will have on their local resources.
Retailers
Business travellers looking for gifts, frequent tourists or shoppers on a weekend trip: they are all potential consumers for retailers. The difficulty is understanding what kind of travellers will be visiting an area close to stores in order to adjust the retail planning and strategy to best serve those, often affluent, global shoppers. And with travel increasing, this target audience will gain importance.
Financials
As financial institutions are shifting from fundamental investment analysis to quantamental management, they are looking for new alternative data sources to get an investing edge. How do quantitative investment managers and fund managers get this edge when looking into businesses related to the travel industry?
Hospitality
Understanding travel trends forms an important basis in understanding the yield management process of hotel rooms. Foreseeing changes and promptly acting on them eliminates any miscalculated risks. In an age of digitalization, how can hotels take into account this important factor in calculating the right prices to charge?
OOH Advertising
Media agencies use air travel data for their out-of-home media buying at airports to identify the right audiences. However, the data analysis, presenting it to business leaders and decision makers in a way they understand it, and getting a consistent view of the consumer across planning teams remains difficult. How can media agencies ensure they deliver a more consumer-centric experience by using air travel intelligence?
Others
Every year, more people travel. These travellers are economic agents contributing to global wealth, and at every stage of their journey they represent an opportunity for various businesses around the world. From a leading airline, bustling city and global hotel chain to a regional airport or a duty free shop; it could be your business.