PSI International solidifies their 5-year partnership

26/01/2021

PSI, a leader in location-based marketing and centralised global OOH solutions, has extended its strategic partnership with ForwardKeys, further solidifying the relationship that first commenced in 2016.

“As one of the worlds largest investors of global travel media, we understand how to unlock the power of global datasets to discover truths and predictions that guide us in solving the problems that ultimately help our clients win customers and grow, through a better understanding of location and consumer movement patterns,” says Ben Milne, Managing Director at PSI International, ‘2019 Best Agency’ at the Moodie Davitt awards.

“We have long committed ourselves to help brands grow by tapping into the unique opportunity that diverse global travel audiences provide. And that doesn’t stop even with a pandemic at hand, quite the opposite in-fact, It is now imperative that we can adapt our understanding in near real-time to help our clients navigate the volatility and uncertainty with maximum agility. Recovery is what we all are looking for at the moment, “adds Milne.

This partnership will see ForwardKeys’ unique and unrivalled travel data used to power PSIs centralised global travel media planning, buying, and delivery system.

“At ForwardKeys, we see a real need for future reservation data and travel forecasts, delivered quickly in the here and now, so that clients and brands can move forward, plan and adapt to the volatile pace we currently work in. Working with PSI, it’s interesting to see innovation at the forefront of travel retail advertising and the use of data for creative endeavours,” says Maria Rodrigues, Director of Business Development for Media Agencies & Finance at ForwardKeys.

Discover how data and OOH can interplay for dynamic client results, view the PSI Case-study with DellTechnologies: https://forwardkeys.com/psi-case-study/

Maria-Rodrigues-ForwardKeys

Maria Rodrigues
ForwardKeys

Ben-Milne-SEP-2019-Headshot

Ben Milne
PSI International

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