Overall Chinese outbound travel bookings to Europe are down 7.7 per cent over the period from mid-November 2015 to mid-October 2016, due to a plunge in a few hot spots in the region, according to data by ForwardKeys.

“The terror attacks in France have frightened off visitors from China. As many Chinese tour itineraries include the neighbouring countries – Benelux, France, Germany and Italy – they too have lost Chinese visitors,” said Olivier Jager, co-founder and CEO at ForwardKeys.

“The geographic area can be described by putting a croissant over the map of Europe which is why we are calling them the Croissant Countries.”

The cities worst affected are Paris and Milan, with bookings down 23.4 per cent and 25 per cent respectively. They are followed by Rome and Venice, down 17 per cent and 18 per cent respectively, and then by Frankfurt and Zurich which are both down 11 per cent. (...)


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