The challenges

International shoppers in retail

Business travellers looking for gifts, frequent tourists or shoppers on a weekend trip: they are all potential consumers for retailers. The difficulty is understanding what kind of travellers will be visiting an area close to stores in order to adjust the retail planning and strategy to best serve those, often affluent, global shoppers. And with travel increasing, this target audience will gain importance.

The solution

Travel intelligence to understand who travels where and when

ForwardKeys travel analytics provide retailers with the tools to understand which global shopper audiences will be travelling to a destination. This provides retailers with input to work on their strategy, like attracting the right brand mix and foreseeing future revenue streams. At the same time, it helps with tactical decisions: the marketing catchment area of global travellers, in-store promotions, depending on the seasonality of international visitors, and having staff in store that speak the right languages.


Forwardkeys Nexus

An all-encompassing BI application to navigate air data in real-time for a wide range of sectors.


Forwardkeys API

A powerful travel API for clients to add into their own unique platforms/dashboards.

Licensed Datasets

A direct access to our datalake via our AWS cloud.

Traveller Statistics

Provides TR & Brands with traveller-based insights from worldwide airports, at a click of your mouse.


Forwardkeys Focus

A range of personalized reports/dashboards, yo address specific questions, such as traveller segments.

Forwardkeys Data Consulting

To provide clients with ad hoc, one-off reports, dashboards, and/or analysis.

Global Recovery Dashboard

A Power BI Dashboard where you can explore the recovery of the travel and retail market.


Chinese Shopper Tracker

A travel retail consmer-driven solution that provides spend data for clients interested in domestic China.


Why retailers choose to work with ForwardKeys

Data driven

To be able to base their strategy to target international visitors on the numbers.

The insights

To build on our analysts’ analysis skills to obtain the best insights.

The reference

To deepen the soundness of their analysis by using and reporting with industry standard data.

The future

To understand which travellers can be expected to capture opportunities.

Download our brochure!

Download our brochure for more information on the specifications of our products and data packages.

”With our monthly data updates, and filters which allow you to break your search down from region to city, brands and retailers can spend their marketing budgets more effectively on targeted customers that they know will walk into their store at a given time“

Marina Giuliano
Director of Retail and Travel Retail

Request a demo!