Data on who is travelling where and when
ForwardKeys’ travel analytics provide retailers with the tools they need to understand which global shopping audiences will be travelling to a destination. This makes it easier for retailers to attract the right brand mix and foresee future revenue streams. It also facilitates tactical decisions, helping retailers to define their marketing catchment area, plan in-store promotions based on the seasonality of international visitors and ensure staff in store speak the right languages.
For more inspiration on identifying global shoppers, see How retailers use travel data to understand international shoppers.
Products
Forwardkeys Nexus
An all-encompassing BI application for navigating air travel data in real time across a wide range of sectors.
Licensed Datasets
A solution designed to provide direct access to our datalake via our AWS cloud.
Traveller Statistics
An easy-to-use tool providing travel retail brands with traveller-based insights from worldwide airports.
Why retailers work with ForwardKeys
To be agile
To be able to base their strategy for targeting international visitors on reliable, near-real-time data.
For the insights
To build on our analysts’ skills and reports to obtain the best insights.
For the best data
To enhance their reporting with detailed data that sets the standard as the industry’s source of reference.
To see what lies ahead
To understand what type of travellers can be expected when and where, allowing retailers to optimise their sales and marketing strategies.
Case studies
“With our monthly data updates and filters that allow you to focus your search by region and city, brands and retailers can spend their marketing budgets more effectively by identifying the global shoppers they know will walk into their store at a given time.”
Marina Giuliano
Director of Retail and Travel Retail