Identifying global shoppers

Business travellers looking for gifts, frequent tourists or shoppers on a weekend trip: these are all potential consumers for retailers. The difficulty is understanding what kind of travellers will be visiting an area close to stores to adjust retail planning and strategy to best serve international shoppers. With travel industry slowly recovering, this target audience will only become more important.

Data on who is travelling where and when

ForwardKeys’ travel analytics provide retailers with the tools they need to understand which global shopping audiences will be travelling to a destination. This makes it easier for retailers to attract the right brand mix and foresee future revenue streams. It also facilitates tactical decisions, helping retailers to define their marketing catchment area, plan in-store promotions based on the seasonality of international visitors and ensure staff in store speak the right languages.

For more inspiration on identifying global shoppers, see How retailers use travel data to understand international shoppers.


Forwardkeys Nexus

An all-encompassing BI application for navigating air travel data in real time across a wide range of sectors.


ForwardKeys Smarts

Curated and processed datasets, enriched with advanced data science


Traveller Statistics

An easy-to-use tool providing travel retail brands with traveller-based insights from worldwide airports.


ForwardKeys Connect

A Data-as-a-service platform providing flexible access to our Smart Data while unleashing your true analytics capabilities.


Why retailers work with ForwardKeys

To be agile

To be able to base their strategy for targeting international visitors on reliable, near-real-time data.

For the insights

To build on our analysts’ skills and reports to obtain the best insights.

For the best data

To enhance their reporting with detailed data that sets the standard as the industry’s source of reference.

To see what lies ahead

To understand what type of travellers can be expected when and where, allowing retailers to optimise their sales and marketing strategies.

Case studies

Marina Giuliano

With our monthly data updates and filters that allow you to focus your search by region and city, brands and retailers can spend their marketing budgets more effectively by identifying the global shoppers they know will walk into their store at a given time.”

Marina Giuliano
Director of Retail and Travel Retail

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