Forwardkeys - Management Team

ForwardKeys management team combines many years of hands on positions the travel industry, in different areas such as internet distribution, hotel revenue managements, data mining, IT Development and design. Main managers are:

Olivier Jager

Co-Founder and C.E.O.

Olivier Jager is a seasoned travel technology entrepreneur. He launched ForwardKeys in 2010 and drives the company's vision, strategy and growth as it provides solutions for companies operating in the travel ecosystem to better anticipate future demand by knowing who’s travelling tomorrow.

Before launching ForwardKeys, Olivier built his knowledge with companies including AOL, Amadeus, PhoCusWright, Market Metrix and TravelCLICK. As a strategic thinker with a passion for innovation and solving problems, Olivier’s expertise has focused on marketing and distribution, management and business development.

Olivier is a frequent speaker on the international circuit on subjects related to how travellers are responding their behaviours in a global and volatile marketplace.

Christophe Van Zwynsvoorde

Co-Founder and C.T.O.

Christophe has extensive experience in International Business Development, Sales and Management. He is a technical expert in the online travel industry, as well as IT development and management, with extensive experience in software architecture, databases, quality assurance, security, etc.

Laurens Van Den Oever


Laurens recently joined the Valencia based travel analytics startup ForwardKeys as their CMO. ForwardKeys allows companies operating in the travel ecosystem to better anticipate demand by having real-time access to who’s travelling tomorrow in any part of the world. After his studies at the Breda University he completed his master in retail marketing, and started at KLM and Ericsson to continue his career at GfK, one of the leading market insights companies worldwide. In various roles and for different industries he developed new ways of monitoring consumer demand. In his previous role he was responsible for all Travel and Hospitality activities within GfK. Laurens mission is to scale down data complexity towards down-to-earth core take-always, powered by a wealth of knowledge coming from a young company with a big ambition.