The world’s leading travel analytics firm, ForwardKeys has signed an agreement with Skift Research to contribute the most comprehensive air ticketing data in the market to the Skift Recovery Index.
“Skift Research has tracked the recovery of the travel industry through the Skift Recovery Index since early in the pandemic. We are very happy to add ForwardKeys to our group of 17 data partners, which together provide an unrivalled finger on the pulse of recovery in different segments of the travel industry,” says Dr Wouter Geerts, Senior Research Analyst at Skift Research.
“ForwardKeys’ flight booking and passenger volume data greatly strengthens our real-time analysis of the health of the aviation sector and helps industry professionals to make better decisions. With the support of our data partners, we continuously update our dashboards with the latest insights,” adds Geerts.
Founded in 2010, ForwardKeys is an international company with roots in Valencia that has pioneered the way forward for tourism organisations, hotels, and retailers keen to understand who is travelling where, when, and for how long. Providing real-time actionable data has proved itself most useful to tourism organisations planning and seeking to anticipate shifts in source markets and traveller habits since the outbreak of Covid-19.
“We are a global reference in travel intelligence data, and we’ve managed to share such information by being innovative and having the most comprehensive ticketing data covering the globe from online bookings to travel agencies and airlines,” says Laurens Van Den Oever, Chief Commercial Officer at ForwardKeys.
As leaders in the industry, ForwardKeys is constantly growing its data offerings and partnerships, looking at new ways to help the travel community.