- Leakage areas – the analysis can highlight where one airport is losing business to a competitor and what they might be able to do to reduce this issue (e.g. fare adjustments).
- Marketing and merchandising opportunities – the analysis can highlight the geographic make-up of the future footfall to your destination and suggest how you can tailor your marketing strategy and optimise your regional marketing investments.
- Return on investment – the analysis can provide insights into the effectiveness of efforts by destination marketing organisations, tourism boards and even airports who have sought to promote a specific location.
“Partnering with ForwardKeys presents a great opportunity to support a wider range of businesses with Skyscanner data and the unique insights that this can provide. We look forward to seeing the varied applications of these new techniques and the returns that they deliver in the future.” – Hugh Aitken, Senior Director, Strategic Partnerships, Skyscanner.