Brands

The challenges

Understanding global consumers

Business travellers looking for gifts, frequent tourists or shoppers on a weekend trip: they are all potential consumers for travel retail. The challenge for luxury brands is knowing the whereabouts of those travellers in order to create the marketing strategy, to understand where to locate marketing touchpoints with this specific audiences, and to know how to optimize the sales strategy at specific airport terminals.

The solutions

Global shoppers’ travel corridors identified

ForwardKeys data analytics solutions can identify how travel trends of certain nationalities change over time, from booking windows to travel corridors, down to airport terminals. This helps luxury brands predict their future sales, understand where to have the best marketing touchpoints and it helps them to specify activation plans.

Solutions

The ForwardKeys platform

The ForwardKeys platform unites all datasets, such as total air market, events, seat capacity, flight searches and forecast to be accessed at all times.

Airport dwelling time report

The airport dwelling time report shows for selected airports or terminals what the rush-hours will be for specific nationalities.

Airport passengers report

The Airport passengers report helps brands to understand their sales potential in selected airports or terminals according to the qualified audience.

Destination report

ForwardKeys’ destination report shows the trends over past months and indicates what is coming up for a country, region or city.

Nationality report

The Nationality report shows where a specific nationality travels to, and their top destinations by continent or sub-region.

Why Luxury Brands decide to work with ForwardKeys

To be data-driven

To be able to base their strategy
to target international visitors on the numbers.

For the insights

To build on our analysts’ analysis skills
to obtain the best insights.

For being the reference

To deepen the soundness of their analysis
by using and reporting with data that is the industry standard.

To get a feel for the future

To understand what travellers can be expected to capture opportunities.

Case studies

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