Destination Marketing Organizations

The challenges for destinations

Getting the full picture

With global business and leisure travel rapidly increasing, DMO’s require reliable, real-time intelligence to determine traveller behaviour and trends in advance. They need to understand when travellers will be visiting, to be able to forecast what sort of economic and environmental impact this will have on their local resources.

Our solutions for destination marketing organizations

Predicting traveller behaviour quickly & easily

ForwardKeys’ dedicated services offer DMOs the most crucial element - an independent source of truth. This enables DMOs to build reports on the trends to their destination based on a renowned industry source. The data can be used to understand to whom to promote new products, for air route development or to understand the competitive landscape.



ForwardKeys’ destination report shows the trends over past months and indicates what is coming up for a country, region or city.


A seasonal report offering a complete review of the historical and future planned status of the air capacity available to and from a destination.

The ForwardKeys’

The ForwardKeys platform unites all datasets, such as total air market, events, seat capacity, flight searches and forecast to be accessed at all times.


Our team of analysts can help with the interpretation of data: why are, for example, fewer Chinese travelling to your destination, and what nationalities are increasingly travelling to your location?

Destination Performance

An annual overview of any destination (city or country), showing both an overview of the past year’s results as well as what the coming year holds. It offers an easy-to-understand overview and approachable solution for destinations currently working on their strategic planning.

Why destinations choose to work with ForwardKeys

The reference

To deepen the soundness of their analysis by using and reporting with data that is the industry standard.

The impact

To gauge the impact unexpected events have on travel in order to create effective crisis communication plans.

The insights

To build on our analysts’ analysis skills to obtain the best insights.

The future

To understand what travellers can be expected to capture opportunities.

Case studies

Download our brochure for more information on the specifications of our products and data packages.

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