What shoppers will be at the airport?
At an airport, not every traveller is a potential shopper. Someone might have just started their trip or is there for a quick transfer, while others are flying back home and want to benefit from some last minute duty free shopping. The question, however, is how you can identify those travel audiences?
Travel data for airport
ForwardKeys provides duty free operators with reports on the airports of their interest so they can identify what travellers are there to shop. They can identify their target audience based on their nationality and trip status, so they get a grasp of the total potential shoppers.
Airport passengers report
The airport passengers report helps duty free operators to understand their sales potential in selected airports or terminals according to the qualified audience.
Airport dwelling time report
The airport dwelling time report shows for selected airports or terminals what the rush hours will be of specific nationalities.
The ForwardKeys platform
The ForwardKeys platform unites all datasets, like total air market, events, seat capacity, flight searches and forecast to be accessed at all times.
Why duty free operators choose to work with ForwardKeys?
To target travellers within closed environments such as airport by optimising airport media management and travel retail initiatives with high precision.
ForwardKeys’ near real-time data analyses deliver better understanding of the interplay of travel and consumers on-demand, helping plan media campaigns effectively through more precise targeting.
ForwardKeys offers an aggregation of the largest number of industry sources unmatched by anyone else to deliver a complete and consistent view across the most granular of metrics, defining the travel industry’s single audience currency.
Download our brochure for more information on the specifications of our products and data packages.