Data-driven investing based on air bookings

ForwardKeys is the travel analytics firms that provides investment firms with predictive data on the travel industry. Its data scientists do so by analysing an unparalleled amount of air travel information which contain valuable insights into the profile, behaviour and impact of past, present and future travellers. Sources include airline capacity and over 17m booking transactions made via online and offline travel agencies world wide – among which data on Chinese travellers. Financial institutions use this data for artificial intelligence and predictive models to forecast the performances of businesses.

The challenges

Alternative data sources for investment management

As financial institutions are shifting from fundamental investment analysis to quantamental management, they are looking for new alternative data sources to get an investing edge. How do quantitative investment managers and fund managers get this edge when looking into businesses related to the travel industry?

The solutions

Air travel data and analytics

ForwardKeys owns several datasets that can provide insights into the financial health of businesses in the travel environment. While our seat capacity data shows the total scheduled commercial flights, actual air reservations show a large share of the global air bookings made and fares shows the average prices paid.


Actual air reservations

Arrive daily from more than 180,000 travel agencies worldwide – online, traditional and corporate, showing new bookings, modifications, and cancellations. These are sourced from the major global distribution systems such as Amadeus, Sabre and TravelSky.

Seat capacity

Includes direct commercial flights scheduled between two airports, cities, regions, countries or subcontinents, displayed by the number of total flights or total seats available on the aircraft.

Delivery method

Flat file delivery

ForwardKeys data can be delivered for the locations of your interest via flat files on a regular basis.

The ForwardKeys platform

The ForwardKeys platform unites all datasets, like total air market, events, seat capacity, flight searches and forecast to be accessed at all times.

Why financials choose ForwardKeys


ForwardKeys near real-time data immediately shows the impact of events on travel trends and is thereby quicker to see trends than other players in the market.


ForwardKeys data gives a clear indication of the financial performance of businesses operating in the tourism ecosystem.


ForwardKeys provides several datasets that can indicate offer and demand in the aviation industry which allows financials to use the dataset that fits their models best.

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