International shoppers in retail
Business travellers looking for gifts, frequent tourists or shoppers on a weekend trip: they are all potential consumers for retailers. The difficulty is understanding what kind of travellers will be visiting an area close to stores in order to adjust the retail planning and strategy to best serve those, often affluent, global shoppers. And with travel increasing, this target audience will gain importance.
Travel intelligence to understand who travels where and when
ForwardKeys travel analytics provide retailers with the tools to understand which global shopper audiences will be travelling to a destination. This provides retailers with input to work on their strategy, like attracting the right brand mix and foreseeing future revenue streams. At the same time, it helps with tactical decisions: the marketing catchment area of global travellers, in-store promotions, depending on the seasonality of international visitors, and having staff in store that speak the right languages.
A powerful travel API for clients to add into their own unique platforms/dashboards
A direct access to our datalake via our AWS cloud.
Provides TR & Brands with traveller-based insights from worldwide airports, at a click of your mouse.
A range of personalized reports/dashboards, to address specific questions, such as traveller segments.
To provide clients with ad hoc, one-off reports, dashboards, and/or analysis.
Why retailers choose to work with ForwardKeys
To be able to base their strategy
to target international visitors on the numbers.
To build on our analysts’ analysis skills
to obtain the best insights.
To deepen the soundness of their analysis
by using and reporting with industry standard data.
To understand which travellers can be expected to capture opportunities.
Download our brochure for more information on the specifications of our products and data packages.