International shoppers in retail
Business travellers looking for gifts, frequent tourists or shoppers on a weekend trip: they are all potential consumers for retailers. The difficulty is understanding what kind of travellers will be visiting an area close to stores in order to adjust the retail planning and strategy to best serve those, often affluent, global shoppers. And with travel increasing, this target audience will gain importance.
Travel intelligence to understand who travels where and when
ForwardKeys travel analytics provide retailers with the tools to understand which global shopper audiences will be travelling to a destination. This provides retailers with input to work on their strategy, like attracting the right brand mix and foreseeing future revenue streams. At the same time, it helps with tactical decisions: the marketing catchment area of global travellers, in-store promotions, depending on the seasonality of international visitors, and having staff in store that speak the right languages.
ForwardKeys’ destination report shows the trends over past months and indicates what is coming up for a country, region or city.
Premium Destination Report
The Premium report not only shows historic trends, it also provides a week by week forecast for the most important source markets.
The ForwardKeys platform unites all datasets, like total air market, events, seat capacity, flight searches and forecast to be accessed at all times.
Our team of analysts can help with the interpretation of data: why are, for example, fewer Chinese travelling to your destination, and what nationalities are increasingly travelling to your location?
Why retailers choose to work with ForwardKeys
To be able to base their strategy
to target international visitors on the numbers.
To build on our analysts’ analysis skills
to obtain the best insights.
To deepen the soundness of their analysis
by using and reporting with industry standard data.
To understand which travellers can be expected to capture opportunities.
Download our brochure for more information on the specifications of our products and data packages.