The Company

We are the travel analytics company

ForwardKeys is a big data and business intelligence company which offers a new approach to traveller operational business. We leverage global flight reservations plus other data to monitor and qualify traveller flows, understand global demand, and forecast trends.

Whether they’re booking a flight or a hotel, shopping, hiring a car, or visiting an attraction -travellers are the focal point of a global business worth billions of dollars. The challenge for businesses is to know when and where to target them. We monitor every stage of the traveller’s journey, enabling our clients to anticipate trends, seize opportunities and maximise profits.

ForwardKeys provides live, tactical information and exclusive insights to tourism boards, hotels chains, retailers, airports, duty-free operators, tax refund, car rentals, and all those that have a travel-related business and/or clients.

Our Team

ForwardKeys was founded in 2010 by Olivier Jager and Chris van Zwynsvoorde who after working at leading travel technology companies realised that this data could not only be useful for the aviation industry but for every business with an interest in global travellers. They dreamed of building analytics platforms for the travel industry using air reservation data.

With a clear vision, they built a platform to analyse global air flights and recruited a team of experts as they believe in the importance of the human touch to give this data a voice, and bring it to life.

Having the guts to disrupt and imagination to make things happen is what has brought us this far, and what remains at our core. Integrity is close to our hearts, as it lives and breathes our reason for success – being trusted by our clients.

Olivier Jager

CEO & Co-founder

Laurens Van Den Oever


Christophe Van Zwynsvoorde

CTO & Co-founder

Ximo Serra


Laura Rodríguez

Vice President - Analytics

Olivier Ponti

Vice President – Insights

Join Us!

Since 2010, the ForwardKeys team and business has grown quickly. This wouldn’t have been possible without our international, passionate, and committed workforce. We have an environment that allows creativity to flow freely, and which asks for flexible, responsive, and quick-thinking actions.

As we are hungry for growth and innovation, we are always looking for new talents. If you are a team player, embrace the company’s vision, and can bring fresh, new ideas, let’s talk?

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