The Pacific Tourism Organization (SPTO) and ForwardKeys have signed an agreement, formalizing their new partnership, to develop a marketing partnership that will better support the Pacific Islands’ tourism stakeholders with the latest and most comprehensive data analytics.
A key objective of the partnership is to share how more relevant, more timely and more actionable data can be leveraged to better monitor, manoeuvre, plan and achieve real business outcomes within the shifting travel ecosystem.
“The partnership underlines the role of data analytics and intelligence tools towards tourism recovery, in a time when data-led decisions and strategies are more crucial than ever, especially for SPTO’s extensive membership of 20 Pacific Island countries (PICs),” says Jameson Wong, Vice President Strategic Clients & Partnerships APAC at ForwardKeys.
“The decisions that government and private sector business leaders make today may impact the organizations’ trajectories for years to come. In these unchartered waters, where the tides continue to shift and targets constantly moving, data-driven insights are no longer nice-to-haves but must-have navigational tools”, adds Wong.
Pacific Tourism Organisation’ Chief Executive, Christopher Cocker, emphasized the importance of building partnerships to effectively address common challenges. “Collaborating with like-minded partners will be pivotal for regional tourism organisations, particularly against the backdrop of the pandemic. Innovative collaboration will fast track tourism rebuilding and strengthen our collective resilience for the long run.”
“SPTO and ForwardKeys share common interests in tourism industry trends and business intelligence. The importance of timely and reliable data is undeniable. We recognize that ForwardKeys is well established in travel analytics at the global level and will value add to our members. We are very excited to work with ForwardKeys on how our members in the Pacific can better navigate risks and leverage opportunities through data solutions”, says Cocker.
Watch the recent webinar: