Understanding global shoppers
Business travellers looking for gifts, frequent tourists or shoppers on a weekend trip: they are all potential consumers for travel retail. The challenge for luxury brands is knowing the whereabouts of those travellers in order to create the marketing strategy, to understand where to locate marketing touchpoints with this specific audiences, and to know how to optimize the sales strategy at specific airport terminals.
Global shoppers’ travel corridors identified
ForwardKeys data analytics solutions can identify how travel trends of certain nationalities change over time, from booking windows to travel corridors, down to airport terminals. This helps luxury brands predict their future sales, understand where to have the best marketing touchpoints and it helps them to specify activation plans.
A powerful travel API for clients to add into their own unique platforms/dashboards
A direct access to our datalake via our AWS cloud
Provides TR & Brands with traveller-based insights from worldwide airports, at a click of your mouse.
A range of personalized reports/dashboards, to address specific questions, such as traveller segments.
To provide clients with ad hoc, one-off reports, dashboards, and/or analysis.
Why Luxury Brands decide to work with ForwardKeys
To be data-driven
To be able to base their strategy
to target international visitors on the numbers.
For the insights
To build on our analysts’ analysis skills
to obtain the best insights.
For being the reference
To deepen the soundness of their analysis
by using and reporting with data that is the industry standard.
To get a feel for the future
To understand what travellers can be expected to capture opportunities.
Download our brochure for more information on the specifications of our products and data packages.