The challenges

Understanding global shoppers

Business travellers looking for gifts, frequent tourists or shoppers on a weekend trip: they are all potential consumers for travel retail. The challenge for luxury brands is knowing the whereabouts of those travellers in order to create the marketing strategy, to understand where to locate marketing touchpoints with this specific audiences, and to know how to optimize the sales strategy at specific airport terminals.

The solutions

Global shoppers’ travel corridors identified

ForwardKeys data analytics solutions can identify how travel trends of certain nationalities change over time, from booking windows to travel corridors, down to airport terminals. This helps luxury brands predict their future sales, understand where to have the best marketing touchpoints and it helps them to specify activation plans.


Forwardkeys Nexus

An all-encompassing BI application to navigate air data in real-time for a wide range of sectors.


Forwardkeys API

A powerful travel API for clients to add into their own unique platforms/dashboards.

Licensed Datasets

A direct access to our datalake via our AWS cloud.

Traveller Statistics

Provides TR & Brands with traveller-based insights from worldwide airports, at a click of your mouse.


Forwardkeys Focus

A range of personalized reports/dashboards, yo address specific questions, such as traveller segments.

Forwardkeys Data Consulting

To provide clients with ad hoc, one-off reports, dashboards, and/or analysis.

Global Recovery Dashboard

A Power BI Dashboard where you can explore the recovery of the travel and retail market.


Chinese Shopper Tracker

A travel retail consmer-driven solution that provides spend data for clients interested in domestic China.


Why Luxury Brands decide to work with ForwardKeys

To be data-driven

To be able to base their strategy to target international visitors on the numbers.

For the Insights

To build on our analysts’ analysis skills to obtain the best insights.

For being the reference

To deepen the soundness of their analysis by using and reporting with data that is the industry standard.

To get a feel for the future

To understand what travellers can be expected to capture opportunities.

Download our brochure!

Download our brochure for more information on the specifications of our products and data packages.

”With our monthly data updates, and filters which allow you to break your search down from region to city, brands and retailers can spend their marketing budgets more effectively on targeted customers that they know will walk into their store at a given time“

Marina Giuliano
Director of Retail and Travel Retail

Request a demo!