The challenges

Understanding global shoppers

Business travellers looking for gifts, frequent tourists or shoppers on a weekend trip: they are all potential consumers for travel retail. The challenge for luxury brands is knowing the whereabouts of these travellers to create the right marketing strategy, to understand where to locate marketing touchpoints and to know how to optimise the sales strategy at specific airport terminals.

The solutions

Identifying the travel corridors of global shoppers

ForwardKeys’ data analytics solutions chart the development of certain nationalities’ travel trends over time, providing insight on everything from booking windows and travel corridors to airport terminals. This helps luxury brands to predict their future sales, understand where to locate marketing touchpoints and specify activation plans.


Forwardkeys Nexus

An all-encompassing BI application for navigating air travel data in real time across a wide range of sectors.


Forwardkeys API

A powerful travel API for clients to add into their own unique platforms/dashboards.


Licensed Datasets

A solution designed to provide direct access to our datalake via our AWS cloud.


Traveller Statistics

An easy-to-use tool providing travel retail brands with traveller-based insights from worldwide airports.


Forwardkeys Focus

A range of personalised reports/dashboards addressing specific topics such as traveller segments.

Forwardkeys Data Consulting

A service through which we provide clients with ad-hoc reports, dashboards and/or analyses.

Why luxury brands decide to work with ForwardKeys

To be agile

To be able to base their strategy for targeting international visitors on reliable, near-real-time data.

For the insights

To build on our analysts’ skills and experience to obtain the best insights.

For the best data

To enhance their reporting with detailed data that sets the standard as the industry’s source of reference.

To see what lies ahead

To understand what type of travellers can be expected when and where.

Case studies

Download our brochure

Download our brochure for more information on the specifications of our products and data packages.

With our monthly data updates and filters that allow you to focus your search by region and city, brands and retailers can spend their marketing budgets more effectively, targeting the customers they know will walk into their store at a given time.”

Marina Giuliano
Director of Retail and Travel Retail

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