Traveller Statistics

Predicting shoppers’ impact

Traveller Statistics is ForwardKeys’ BI solution for travel retail (TR), providing in-depth flight data for TR companies and brands down to the airport terminal level of all international airports. By establishing trends based on historical data, our TR clients can plan for tomorrow’s traveller.


Already enjoying the benefits

Traveller Statistics comprises…

For travel retail companies and brands

Executive summaries

Understand where in the world people are travelling with an overview of the top international airports.

For in-house analysts

Advanced analysis

Gain more in-depth insight into the world’s top airports with historical, scheduled and forecast passenger statistics.

For travel retail companies and brands

Seat and route capacity

Enhance decision-making with an estimate of potential shoppers based on seat and route capacity.

For travel retail companies and brands


Optimise staffing, inventory, product mix and revenue planning based on daily, monthly and annual forecasts.

Additional benefits include…

Best market coverage

Examine outbound booking data and key audiences such as China domestic using Total Air Market for the best coverage in the industry.

All global airports

View traveller statistics by nationality and terminal at every international airport.

Near-real-time data

Benefit from datasets that closely reflect the current situation.

Time of day/days of week

Access data showing the time of day and days of the week that travellers are at the airport.

Marina Giuliano

With our monthly data updates and filters that allow users to focus their search by region and city, brands and retailers can spend their marketing budgets more effectively, targeting the customers they know will walk into their store at a given time.”

Marina Giuliano
Director of Retail and Travel Retail

Request a Traveller Statistics demo