About the Webinar

ForwardKeys and Dragon Trail International – “What’s Next for Chinese Travel?

This joint webinar from Dragon Trail International and ForwardKeys looks at what’s coming for Chinese travel over the October National Day holiday and beyond, based on the latest data on traveller sentiment and issued tickets for future travel.

This will be the first chance to learn the results of Dragon Trail Research’s September 2021 Traveler Sentiment Survey, with updated insights on Chinese consumer preferences regarding domestic and international destinations, travel activities, and what it will take for outbound tourism to begin again.

ForwardKeys will share the most up-to-date data on what’s happening with Chinese domestic and international flight bookings, with data on summer travel and the upcoming October Golden Week holiday period.

23 September, 2021, 9AM London (4PM Beijing)



Sienna Parulis-Cook
Director of Marketing and Communications
Dragon Trail International

Mengfan Wang
Research Manager
Dragon Trail International


Nancy Dai
Insights Expert

The Agenda

Consumer Sentiment

Dragon Trail International will share the results of their latest Consumer Sentiment Survey in China.

Top Destinations

Discover what the best perfroming destinations in China are and plan your marketing strategies accordingly.

Future Outlook

The panel experts reveal what they expect is on the horizon for the travel industry in China based on the latest forecasting data.

Join your friends!

Be Informed

Ask our panel live questions and share your views with us

Be inspired by Data

Stay informed of the latest trends with reliable data for the travel industry.

Be the Expert!

Share your unique experiences and learnings during this pandemic.

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