ForwardKeys is pleased to announce the appointment of Deborah Siegfried to the role of Director of Sales as per June 2018.

In her new position, Deborah will focus on our new Flight Search data package, launched as a result of our partnership with Skyscanner. The data contains travel intent data, which provides businesses with intelligent insights into where people begin their journeys – in addition to where they fly from and to.

Deborah has spent many years in the travel industry, especially in the hospitality business. She started her career as revenue manager at NH hotels, where she developed the hotel’s distribution channels. She then moved on to TravelClick, opening the European headquarters in Barcelona. Later she joined Expedia, where she was responsible for key accounts in LATAM.

About her new role at ForwardKeys Deborah said: “From experience I know the importance of good data for making informed decisions. ForwardKeys holds that kind of data, and I look forward to the challenge of helping airports optimizing their business decisions. ForwardKeys is a dynamic and innovative company where I will be surrounded by a talented team. It also gives me the opportunity to close the circle in the travel sector, as I will now be focusing on airport-related tools and data.”

Olivier Jager, CEO of ForwardKeys, said: “With the addition of Deborah, ForwardKeys is excited to continue to broaden our customer base in the airport sector. Her proven track record and enthusiasm make that Deborah will be a great asset to our team.”