What’s hot this Summer in China for travel and shopping?
ForwardKeys has teamed up with Jessica’s Secret to reveal the latest Chinese travel and shopper data and insights on August 25. Global brands and tourism boards will be surprised with their findings!
According to the CEO of Jessica’s Secret, Mirko Wang, the success of luxury brands in China is down to targeting the mainland big spenders and being consistent in the use of influencers and promotions year-round, not just at Golden Week.
“Chinese shoppers are fans of luxury or hard-to-find products. But that doesn’t mean a boutique brand will not be a hot item to have. We saw that this summer when a little-known Swedish fragrance brand made it to the top 5 list due to their clever way of marketing in Red Book, WeChat and with influencers.”
The latest air ticketing data from ForwardKeys shows that from June until August, travel volumes have been on the increase to destinations such as Hainan and Macau from key origin cities such as Beijing and Shanghai.
Nancy Dai, China Market Expert at ForwardKeys says: “It is interesting to observe that both Beijing and Shanghai travellers have led the popularity for travel to Hainan and Macau since 2019 until now. However, Chongqing and Chengdu are growing with an appetite to shop and travel in Haikou, cities worthwhile considering for luxury brands to engage with.”
When it comes to shopping, Chinese consumers are most interested in purchasing a designer handbag, especially from Louis Vuitton, reveals the team at Jessica’s Secret.