We’ve crunched the numbers to reveal the destinations that captured the most attention from leisure and business travellers through 2024.
Here’s what you’ll find:
- The most popular destinations worldwide
- Top performers for year-on-year growth
- 10 destinations leading APAC’s recovery
- The top destinations for business travel
London leads Bangkok and Tokyo as 2024’s top global destination
London maintained its position as the world’s most visited destination, while Bangkok (+30%) and Tokyo (+36%) emerged as strong contenders, reflecting their growing popularity with travellers through 2024.
Alicante and Budapest share the spotlight with +22% growth over 2023
Alicante and Budapest led the way in growth, while vibrant cities like Miami (+18%), Athens (+17%), and Los Angeles (+17%) also captured more travellers’ attention – reflecting diverse travel preferences in 2024.
Beijing dominates APAC’s Tourism Rebound Growth
APAC destinations showed strong post-COVID recovery through 2024, with Beijing and Guangzhou standing out as top performers. Impressive year-on-year growth from Nha Trang (+80%), Shanghai (+77%), and Hong Kong (+44%) highlighted the wider region’s appeal.
Shanghai led from the front in attracting global business travel
Shanghai led the global business travel sector (+63%), demonstrating its unmatched appeal for corporate travellers. Elsewhere, Kuala Lumpur (+28%), Bangkok (+23%), and Tokyo (+21%) emerged as key destinations for doing business through 2024.
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