As global competition for tourism intensifies in 2025, Caribbean destinations face both challenges and unique opportunities. With tourism playing a central role in the region’s economic resilience, smart strategies — particularly in air connectivity and targeted marketing — will be critical for driving sustainable growth. In a marketplace where travellers are spoilt for choice, the ability to understand shifts in demand, adapt quickly, and speak to the right audiences has never been more important. 

That’s why ForwardKeys, in partnership with the Caribbean Hotel and Tourism Association (CHTA), presents the third edition of this joint report. Drawing on extensive air travel and hospitality data, this year’s insights aim to equip stakeholders across the Caribbean with practical intelligence — not just to observe trends, but to act on them.