Wrapping Up: Top Ranking Destinations in 2025

The numbers are in — here are the destinations that generated the most interest among leisure and business travellers who were travelling by air in 2025.

This is what you’ll find:

The most popular destinations worldwide
Top performers for year-on-year growth
Top 10 APAC destinations
The top destinations for business travel

London, Tokyo, Paris: 2025’s Most Popular Global Destinations

London maintained its lead as the world’s most visited destination in 2025. Tokyo followed close behind with a +2.3% share, while Paris climbed to third place (+2.0%), indicating broadly stable demand across these major hubs.

Madrid and Alicante take the spotlight with +10% growth over 2024

Madrid and Alicante led the charge (both +10%) of the top performing destinations in terms of their growth over last year, with Punta Cana close behind (+9%). Dubai and Marrakech rounded out the top five with solid momentum (both +8%).

2025 APAC momentum: North Asia powers ahead

APAC destinations continued their momentum into 2025, led by strong gains across North Asia. Okinawa topped the growth table (+36%), while Beijing (+29%), Shanghai (+27%), and Guangzhou (+26%) all posted robust year-on-year increases, underlining the resurgence of mainland China.

Corporate travel climbers: Shanghai and Tokyo lead 2025 growth

Shanghai remained the fastest-growing international business destination in 2025, rising +10% year on year. Tokyo also strengthened its position with solid growth (+9%) and Madrid remained the largest of the top performers by share (2.2%) and grew +5% versus 2024.