VisitBritain
“The Flight Searches Dashboard, powered by ForwardKeys, helps us track demand shifts in at pace — offering timely, granular and real time data which is essential for our teams and the wider industry to plan smarter.”
VisitBritain team
Context
VisitBritain is the national tourism agency, a trusted advisor to Government and industry on the visitor economy, providing sector-leading data and analysis. As the international travel market becomes increasingly competitive, the need for real-time insight has never been greater.
To strengthen its ability to monitor inbound demand, identify growth markets, and provide timely data to its stakeholders, VisitBritain launched a new Flight Searches Dashboard powered by ForwardKeys.
Solution
The dashboard provides near real-time visibility on who is looking to travel to the UK, offering:
· Daily, weekly, and monthly search trends back to 2019
· Segmentation by origin market and UK destination, down to city level
· Visibility on lead times, length of stay, and indirect connectivity
· Year-on-year comparisons to assess momentum and recovery
· Competitive benchmarking vs. peer destinations like Ireland
This tool informs internal and external stakeholders across the UK’s tourism ecosystem.
Impact
Key Results (as of April 2025)
- Saudi Arabia and Netherlands showing strong YoY growth (+17% and +2%)
- Wales and Northern Ireland outperformed other UK nations in April.
- Dashboard used to inform VisitBritain’s work as statutory advisors to government on tourism policy.
Impact
The initiative reinforces VisitBritain’s role as a source of accurate and timely data and insights. The dashboard enables a more agile response to emerging trends, providing an authoritative reference for strategic alignment across government and industry.
Download our brochure
Download our brochure for more information on the specifications of our products and data packages.
