Travel intelligence and tourism dashboards are hot in demand in the post-pandemic. Destination marketing organizations (DMOs) play a crucial role in promoting tourism and attracting travellers to their respective destinations. One of the critical challenges many DMOs face is providing relevant and real-time information to in-destination stakeholders such as hotels, restaurants, and tour operators, to help them make data-driven decisions and enhance their business offerings in real time. To address this challenge, DMOs can build travel intelligence dashboards that provide stakeholders with key insights and data visualizations, enabling them to make informed decisions at the right time and place.
In the recent marketing whitepaper by the team at ForwardKeys, we wish to make data sharing easier for tourism boards and professionals who don’t always come from a Data Science background and show you six simple steps to follow to build travel intelligence and tourism dashboards that will make all parties happy, stakeholders included.
Bonus! By downloading the whitepaper you will also have two real-life examples, case studies from European destinations that took that big leap of faith forward and exceeded their expectations as well. Remember this – Imitation is the sincerest form of flattery.